Targeting German holidaymakers for the island of Ireland

Tourism Ireland and partners attend important travel fair in Stuttgart 

Tourism Ireland in Germany kicked off its 2026 programme of promotions at CMT holiday exhibition in Stuttgart this week – joined by 11 tourism businesses from the island of Ireland.

CMT is one of the biggest travel fairs in Germany, attracting around 300,000 visitors – or potential holidaymakers for Ireland – all looking for ideas and suggestions for their next holiday. CMT also attracts leading tour operators and travel agents, as well as around 1,500 travel and lifestyle journalists, during the nine-day event. 

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “CMT in Stuttgart provides an excellent opportunity to spread the word about the many great things to see and do on the island of Ireland and to inspire German holidaymakers to put Ireland on their ‘wish-list’ for 2026. Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world.”

German holidaymakers are looking for experiences that allow them to explore, slow down and disconnect. In 2026, Tourism Ireland will continue to showcase the island of Ireland’s iconic landscapes, culture and history, as well as our superb culinary offering and great festivals. The organisation’s message in Germany, and elsewhere around the world, is that the island of Ireland is a world-class destination all year round.