Targeting German holidaymakers for Ireland

Tourism Ireland and partners attend travel fair in Stuttgart

Tourism Ireland in Germany kicked off its 2024 programme of promotions at CMT (holiday exhibition) in Stuttgart this week. Tourism Ireland is joined at CMT by nine tourism businesses from the island of Ireland.

CMT is one of the biggest travel fairs in Germany, attracting around 300,000 visitors – or potential holidaymakers for Ireland – all looking for ideas and suggestions for their next holiday. CMT also attracts leading tour operators and travel agents, as well as around 1,500 travel and lifestyle journalists, during the nine-day event. 

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “CMT in Stuttgart is the first travel fair of the year for Tourism Ireland, providing an excellent opportunity to spread the word about the many great things to see and do on the island of Ireland and to inspire German travellers to put Ireland on their holiday ‘wish-list’ for 2024. Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world.”

In 2024, Tourism Ireland’s aim is to increase the value of overseas tourism to the island of Ireland, sustainably supporting economies, communities and the environment – and will do so by inspiring overseas visitors and strengthening strategic partnerships. Tourism Ireland’s message in Germany, and elsewhere around the world, is that the island of Ireland has so much to offer across regions and seasons. The organisation will showcase iconic reasons to travel here, expanding people’s bucket lists from best-known spots to our hidden gems.

Tourism businesses from the island of Ireland at CMT in Stuttgart, with Sonja Fischer (left), Laoise Coakley (second right) and Mary Lyons (right), all Tourism Ireland.