Targeting German holidaymakers for Ireland

Tourism Ireland and partners attend travel fair in Stuttgart

Tourism Ireland in Germany kicked off its 2023 programme of promotions at CMT (holiday exhibition) in Stuttgart this week. Tourism Ireland is joined at CMT by nine tourism businesses from the island of Ireland.

CMT is one of the biggest travel fairs in Germany, attracting around 300,000 visitors – or potential holidaymakers for Ireland – all looking for ideas and suggestions for their next holiday. CMT also attracts leading tour operators and travel agents, as well as around 1,500 travel and lifestyle journalists, during the nine-day event. 

Nadine Lehmann, Tourism Ireland’s Manager Germany, said:“CMT in Stuttgart is the first travel fair of the year for Tourism Ireland, providing an excellent opportunity to spread the word about the many great things to see and do on the island of Ireland and to encourage German travellers to put Ireland on their holiday ‘wish-list’ for 2023.

“Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world. In 2019, we welcomed 749,000 German visitors to the island of Ireland.”

Promoting the Wild Atlantic Way, Dublin, Belfast, the Causeway Coastal Route, Ireland’s Ancient East and Ireland’s Hidden Heartlands will continue to be a major focus of Tourism Ireland’s activity in Germany, and elsewhere around the world, in 2023. The organisation will also continue to highlight ease of access from Germany to the island of Ireland.

Barbara Smyth, Silver Line Cruisers; Jonathan Thomas, Irish Rugby Tours; Norma O’Shea, Skellig Six18 Distillery; Stefan Kupner, Shannon-Travel Bootsreisen; Elisabeth Murthum, Irlandspezialistin; Ronan Mackey, Newbridge Silverware Visitor Centre; Martina Burba, Irish Caravan & Camping Council; Chris Ruebel, Tourism Ireland; Aisling Burke, Newbridge Silverware Visitor Centre; Gabi Ruebel, Castle Hotel and Ballina Manor Hotel; and Mary Lyons and Viktoria Albrecht, both Tourism Ireland, at CMT in Stuttgart.