Promoting the island of Ireland to luxury travel buyers in Britain

Fifteen (15) British luxury travel buyers are attending Tourism Ireland’s Luxury Ireland Showcase in Buckinghamshire, near London, this week. They are meeting, and doing business with, 15 tourism companies from across the island of Ireland.  

The aim of the event is to highlight our superb luxury tourism offering to the British tour operators in attendance. It involves a programme of one-to-one appointments and networking sessions – providing an excellent opportunity for the tourism companies from Ireland to promote their luxury products and services and to negotiate business for 2027 and beyond. 

David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said:“Our Luxury Ireland Showcase is an excellent platform to highlight our luxury tourism offering – from our boutique hotels, castles, luxury resorts and spas to our rich culture and heritage. Events like this provide a valuable opportunity for Tourism Ireland and our partners to meet and network with influential luxury travel buyers, helping to secure a greater share of their business for the island of Ireland."