Promoting the island of Ireland at GTM West in California

Four tourism companies from the island of Ireland have joined Tourism Ireland in Palm Springs in California this week, for the annual Global Travel Marketplace West (GTM West).

GTM West is a busy three-day event, involving a programme of bespoke one-to-one appointments and networking sessions. The event offers an excellent opportunity for the participating tourism businesses from Ireland to meet, do business with and present to top-producing travel advisors from the United States – ensuring Ireland is ‘top of mind’ for them when recommending destinations to their clients. The companies from Ireland took part in an estimated 200 commercial meetings during the event.   

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Our presence at this year’s GTM West in California provided another excellent platform to highlight the many great things to see and do right around the island of Ireland to influential American travel professionals. Events like offer a valuable opportunity for Tourism Ireland and our partners to meet and network with these travel professionals, helping to secure a greater share of their business for the island of Ireland in 2025 and beyond.”