Promoting the island of Ireland at GTM West in California

Four tourism companies from the island of Ireland have joined Tourism Ireland in Palm Springs in California this week, for the annual Global Travel Marketplace West (GTM West). 

GTM West is a three-day event, involving a programme of bespoke one-to-one appointments and networking sessions. The event offers an excellent opportunity for the participating tourism businesses from Ireland to meet, do business with and present to top-producing travel advisors from the United States – ensuring Ireland is ‘top of mind’ for them when recommending destinations to their clients. 

Alison Metcalfe, Tourism Ireland’s Head of North America, said:“Our presence at this year’s GTM West in California provided another excellent platform to highlight the many great things to see and do right around the island of Ireland to influential American travel professionals. 

“Events like this provide a valuable opportunity for Tourism Ireland and our partners to connect and network with travel professionals who have the potential to bring valuable tourists to Ireland, helping to secure a greater share of their business for Ireland in 2026 and beyond.”

In 2026, Tourism Ireland will deliver over 1,000 promotional opportunities for tourism SMEs from across the island of Ireland, enabling 35,000 commercial meetings between those local SMEs and overseas travel trade partners who bring visitors at scale and delivering €300 million in business pipeline.