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08 May 2025

Promoting the island of Ireland as a luxury destination in the US

Tourism Ireland is promoting the island of Ireland as a luxury destination in the United States this week – at the 12th annual Luxury Travel Advisors (LTA) ULTRA Summit which is taking place in Braselton, Georgia. CLIFF and Hastings Hotels are also attending.

LTA ULTRA Summit is a three-day event attended by travel advisors from the United States who specialise in high-spend luxury travel. It’s an invite-only event involving a programme of bespoke one-to-one appointments – offering an excellent opportunity to connect and do business with luxury travel buyers. 

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “This week’s LTA ULTRA Summit in Georgia is an excellent platform for Tourism Ireland to promote the superb luxury tourism offering available on the island of Ireland, including our castles and luxury resorts. Our aim is to raise awareness of Ireland as a luxury destination among the travel advisors in attendance and to secure a greater share of their valuable business in 2025 and beyond.” 

Siobhan Naughton, Tourism Ireland; Patrice Lavery, Hastings Hotel; and Michael Sheary, CLIFF, at Luxury Travel Advisors (LTA) ULTRA Summit.

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2024, overseas visitor spend grew by over +10% on 2023, bringing an estimated €7 billion to the island of Ireland. 
  • Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world.