Promoting Ireland’s world-class golf in Edinburgh

Twelve (12) top British golf tour operators attended ‘Golf in Ireland’, a B2B golf workshop and networking event organised by Tourism Ireland in Edinburgh this week – where they met, and did business with, 14 golf and tourism companies from the island of Ireland.

The aim of the event was to highlight Ireland’s world-class golf and tourism offering to the participating British golf tour operators. It involved a workshop of over 180 one-to-one meetings and a presentation from Tourism Ireland, as well as networking opportunities – providing an excellent platform for the golf and tourism companies from Ireland to showcase and sell their products and services and to negotiate business for 2025 and beyond. 

Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said:“We were delighted that these key British golf tour operators took the time to come and meet with our golf and tourism operators from Ireland in Edinburgh this week. Our aim was to highlight our world-class golf and superb luxury tourism offering to the influential British golf tour operators and to help secure a greater share of their business in 2025 and beyond.

“The return of The Open at Royal Portrush in July, the Irish Open at The K Club in September and the hosting of the Ryder Cup at Adare Manor in 2027 are some of the key messages for Tourism Ireland in our golf promotions this year. We know that the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from Britain and around the world”.