Promoting Ireland’s luxury tourism experiences in Paris

Twelve (12) tourism businesses from the island of Ireland joined Tourism Ireland in Paris this week, for a B2B workshop and networking event with 35 French luxury travel buyers.

The workshop, hosted by Tourism Ireland, involved bespoke one-to-one appointments and a networking session. It was an excellent opportunity for the tourism businesses from Ireland to meet, and do business with, the influential luxury travel buyers who design bespoke itineraries for high-net-worth clients seeking exceptional travel experiences.

Ana Luis, Tourism Ireland’s Trade Partnership Manager France, said: “We were delighted to have 12 tourism businesses from the island of Ireland with us in Paris this week. Our event presented a valuable platform to showcase Ireland’s luxury tourism offering – including our boutique hotels and luxury resorts, as well as our rich culture and heritage. Our aim is to ensure that the island of Ireland is top of mind when these French luxury travel buyers are recommending destinations to their high-net-worth clients, ultimately securing a greater share of their business for Ireland in 2026 and beyond.”