Promoting Ireland’s luxury tourism experiences in Cannes

Tourism Ireland and partners target luxury travel business for 2026 and beyond at International Luxury Travel Market 

Twenty-seven (27) tourism businesses from the island of Ireland have joined Tourism Ireland in Cannes this week, for the annual International Luxury Travel Market (ILTM).

ILTM is an exclusive, invitation-only event for the global luxury travel industry, attracting more than 2,000 influential luxury travel buyers and decision-makers from around 90 different countries. These experts design bespoke itineraries for their high-net-worth clients seeking exceptional travel experiences. Luxury travel editors and journalists from international publications are also in attendance.

The four-day event – which takes place at the Palais des Festivals in Cannes – involves a programme of bespoke one-to-one appointments and networking sessions and is an excellent opportunity for the tourism businesses from Ireland to meet, and do business with, the influential luxury travel buyers and journalists. Around 1,270 commercial meetings are scheduled to take place on the Tourism Ireland stand at the event.

David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said:“Our presence at this year’s ILTM in Cannes provides an excellent platform for Tourism Ireland and our industry partners to showcase the superb luxury tourism offering around the island of Ireland – from our boutique hotels, castles and luxury resorts to our rich culture and heritage and not forgetting our world-class golf and superb culinary scene.

“The format of one-to-one appointments provides a valuable opportunity for our partners from Ireland to network and do business with new and established luxury travel buyers from around the world. Our aim is to ensure that the island of Ireland is top of mind when these buyers are recommending destinations to their high-net-worth clients, ultimately securing a greater share of their business for Ireland in 2026 and beyond.”