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30 October 2025

Nordic tour operators discover Ireland

Ten (10) tour operators from Denmark, Finland and Norway have been visiting Ireland, as guests of Tourism Ireland and Fáilte Ireland.

The visiting tour operators are important partners for Tourism Ireland, bringing valuable visitors from the Nordic countries to Ireland each year. Tourism Ireland aims to familiarise them with our superb tourism offering, to ensure Ireland continues to feature prominently in their future programmes.

The tour operators’ busy itinerary included a walking tour of Westport, the National Museum of Ireland at Turlough Park, as well as the National Surf Centre and WB Yeats’ grave at Drumcliffe in Sligo. The group also enjoyed seaweed foraging with Prannie Rhatigan’s Irish Seaweed Kitchen, a sheepdog demonstration with Atlantic Sheepdogs and an evening of traditional music and dance at The Merry Ploughboy in Dublin.

Sarah Dee, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland was delighted to invite this group of Nordic tour operators to experience Ireland first-hand. Seeing is believing – and our aim is that when they return home, they will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland.”

Group shot of eleven people standing on a patch of grass with a house in the distance behind them
Nordic tour operators at Westport House in County Mayo, with Maarit Kärkkäinen, Tourism Ireland (right).

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2024, overseas visitor spend grew by +9% on 2023, bringing €6.9 billion to the island of Ireland.
  • Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world.
  • Tourism Ireland is an agency of the Department of Enterprise, Tourism and Employment in Ireland and the Department for the Economy in Northern Ireland.