NBC’s TODAY show broadcasts live from Ireland today – reaching millions of viewers across the United States

Tourism Ireland sponsors episode of most watched live morning programme in America

The sights and sounds of the island of Ireland will be beamed into millions of American homes this morning, as NBC’s TODAY show, the number one morning TV show in the United States, broadcasts live from Sheen Falls Lodge in Kenmare.

The broadcast is sponsored by Tourism Ireland, providing an exceptional opportunity to showcase the island of Ireland in the all-important United States market.

As part of a special four-hour programme, the presenters and crew – including Savannah Guthrie, Al Roker and Jenna Bush Hager – from America's most watched morning television programme have said they will take viewers across the island of Ireland, sharing stories of its people, iconic locations and rich culture to audiences across the United States.

TODAY reaches an average of approximately three million viewers each day. The programme also boasts a strong digital presence, with a combined social media audience of 30 million across Facebook, Instagram and TikTok.

Siobhan McManamy, Tourism Ireland’s Director of Markets & Partnerships, said: "We are thrilled that NBC's TODAY show is broadcasting live from Ireland today. We are confident that the four-hour broadcast will give viewers a taste of what makes the island of Ireland such a wonderful place to visit and inspires them to put the destination on their holiday wish list."