Minister Heather Humphreys lends a hand to promote Ireland in London
Tourism Ireland sponsored, and had a presence at, this year’s London St Patrick’s Day Festival – promoting holidays to the island of Ireland in Trafalgar Square. Heather Humphreys, Minister for Social Protection and Minister for Rural & Community Development, joined Tourism Ireland at the festival.
St Patrick’s Day traditionally marks the real start of the tourism season and is a unique opportunity for overseas tourism to the island of Ireland. Tourism Ireland will be rolling out a huge programme of promotional activity over the coming week to leverage that opportunity.
Pictured at the London St Patrick’s Day Festival are Minister Heather Humphreys (centre); HE Martin Fraser, Irish Ambassador to the United Kingdom (third right); and members of the Tourism Ireland team.
Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
- Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.