‘Meet in Ireland’ is the message on dual-city United States roadshow

Tourism Ireland and partners promote the island of Ireland for corporate meetings and incentive travel in Salt Lake City and San Francisco

Eight tourism companies from the island of Ireland joined Tourism Ireland in the United States this week to promote the island as the ideal destination for corporate meetings and incentive travel.

The ‘Meet in Ireland’ showcase visited Salt Lake City and San Francisco and involved B2B events in each city, where the tourism companies from Ireland – all specialists in Business Events – connected with around 60 American meeting and incentive travel planners. Tourism Ireland’s message is that the island of Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes and fantastic hospitality, making it the perfect destination for meetings and incentive travel.

Alison Metcalfe, Tourism Ireland’s Head of North America, said:“Our ‘Meet in Ireland’ dual-city showcase provides a great platform to promote the island of Ireland as a premier destination for Business Events. We are delighted to have eight tourism companies from the island of Ireland with us in Salt Lake City and San Francisco, showcasing the best of Ireland to influential American meeting and incentive travel planners.

“Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s ambition to grow overseas tourism revenue outside of the peak summer season and support businesses across the island.” 

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, comprising Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland, who work in partnership to promote the island of Ireland as a leading Business Events destination.