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18 June 2026

Leading German journalists experience Ireland’s nature and wellness offering

Around 4.6 million Germans to read all about Ireland 

Seven journalists from Germany, with a combined audience of around 4.6 million, have been exploring Ireland, as guests of Tourism Ireland and Fáilte Ireland. 

The journalists – representing various print and online publications – followed a bespoke itinerary showcasing some of the nature and wellness experiences that Ireland has to offer. Their itinerary included a boat tour of Kinsale Harbour with Kinsale Wellness on Water, a meditation session with Dzogchen Beara and a guided walk of Beara-Breifne Way with Kerry Tour Guides. The group also enjoyed a forest bathing experience with Glengarriff Forest Therapy, a seaweed bath with Sneem Seaweed Baths and visits to The Blasket Centre and the Rock of Cashel. 

Nadine Lehmann, Tourism Ireland’s Manager for DACH countries (Germany, Austria and Switzerland), said: “We were delighted to invite this group of influential German journalists to visit Ireland. There is no better way to truly appreciate what Ireland has to offer than by experiencing our nature and wellness experiences first-hand. The journalists will inspire their audiences across Germany to come and enjoy these experiences and our rich heritage for themselves, via the articles and content they produce and share.”

Group of people and a dog posing by a lakeside with mountains in the background.
German journalists at Sneem Seaweed Baths, with Oliver Treptow, Tourism Ireland (back, second left); and Brendan Galvin, Sneem Seaweed Baths (front, centre).

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2025, overseas tourism delivered over €6.4 billion to the island of Ireland.
  • Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world. 
  • Tourism Ireland is an agency of the Department of Enterprise, Tourism and Employment in Ireland and the Department for the Economy in Northern Ireland.