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27 June 2025

Ireland voted ‘Best International Destination’ at Group Leisure & Travel Awards in Britain

Ireland has triumphed at this year’s Group Leisure & Travel Awards in Britain – after being voted ‘Best International Destination’ by thousands of readers of Group Leisure & Travel magazine.

Beating off stiff competition from France, Italy, Las Vegas, India and Flanders to claim the title, the award was presented to representatives of Tourism Ireland at the Group Leisure & Travel Awards ceremony, which took place in London. 

These awards recognise the best destinations, attractions, accommodation, experiences and providers for group trips and holidays – as voted for by travel organisers from sports and social clubs, retired associations, special interest societies and other groups.  

Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said: “We are delighted that Ireland has been singled out for this accolade by the readers of Group Leisure & Travel magazine and by influential group travel organisers around Britain. Travellers nowadays have tremendous choice, which makes it more important than ever for us to ensure the island of Ireland stands out from other destinations.” 

Patrick Sowerbutts, P&O Ferries; Caroline Mulligan, Tourism Ireland; and actor and host Gary Wilmot, with the award for Ireland for ‘Best International Destination’, at the Group Leisure & Travel Awards, in London.

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2024, overseas visitor spend grew by over +10% on 2023, bringing an estimated €7 billion to the island of Ireland.
  • Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world.