Ireland’s world-class golf to the fore at KLM Open in the Netherlands

Tourism Ireland – together with Druids Glen Hotel & Golf Resort and Elite Chauffeurs – attended the 2026 KLM Open golf tournament at The International golf club near Amsterdam over the weekend.

One of the oldest international open golf tournaments in Europe, the KLM Open attracts thousands of spectators each year – providing a fantastic platform to showcase our superb golf offering and inspire Dutch golfers to come and experience some of our top courses for themselves. Tourism Ireland took the opportunity to remind Dutch golfers that Adare Manor will host the Ryder Cup next year and that the Walker Cup will take place in Lahinch and the Irish Open at Trump International Golf Links in Doonbeg this year.

Karen van der Horst, Tourism Ireland’s Manager for Northern Europe, said: “Our presence at this year’s KLM Open is just one element of Tourism Ireland’s busy programme of promotions to encourage golfers in the Netherlands and other key golf markets to consider a holiday on the island of Ireland. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that the island of Ireland offers Dutch golfers the complete package – with some of the very best golf in the world, stunning scenery and the warmest of welcomes.”