Ireland hits the road in Southern Europe!

Tourism Ireland hosts ‘Experience Ireland’ events in Milan, Paris and Madrid

Twenty-eight (28) tourism companies from Ireland have joined Tourism Ireland’s ‘Experience Ireland’ events in Milan, Paris and Madrid this week. The events are part of Tourism Ireland’s extensive programme of St Patrick’s Day promotional activity.

The ‘Experience Ireland’ events provide a valuable opportunity for the tourism companies from Ireland to meet, network and conduct business with key tour operators, travel agents and influential media in the three cities. The events are also bringing a taste of Ireland to consumers in Milan and Madrid, by celebrating our culture including dance, food, music and much more.

Barbara Wood, Tourism Ireland’s Manager Southern Europe, said: “We are delighted that so many key tour operators, travel agents and influential media from Milan, Paris and Madrid are taking the time to come and meet with our partners from Ireland at our ‘Experience Ireland’ events, to learn all about our superb tourism offering. Our ‘Experience Ireland’ events are also bringing a taste of Ireland to consumers in Milan and Madrid, by celebrating our culture including dance, food, music and much more.”