Ireland hits the road in Germany and Switzerland!

Tourism Ireland hosts three-city roadshow visiting Stuttgart, Freiburg and Zürich

Six tourism companies from the island of Ireland are joining Tourism Ireland’s roadshow in Germany and Switzerland this week. Events are taking place in the cities of Stuttgart, Freiburg and Zürich. 

The three-city roadshow includes presentations about the island of Ireland, as well as networking, providing a valuable opportunity for the tourism companies from Ireland to connect with German and Swiss tour operators and travel agents who bring valuable tourists to Ireland. Tourism Ireland aims to inspire the German and Swiss travel professionals about all that the island of Ireland has to offer and to win a greater share of their business for 2027 and beyond. 

Nadine Lehmann, Tourism Ireland’s Manager for DACH countries (Germany, Austria and Switzerland), said: “We are delighted that so many key German and Swiss travel professionals are taking the time to come and meet with our partners from Ireland in Stuttgart, Freiburg and Zürich this week. Our roadshow provides an excellent opportunity to showcase the unique appeal of the island of Ireland, strengthen valuable relationships between tourism SMEs from Ireland and key German travel professionals and, ultimately, help secure a greater share of business from these important markets in 2027 and beyond.”