Inside track for Ireland in Italy!

1.8M commuters see new Ireland promotion on trams in Milan 

Over 1.8 million commuters in Milan are seeing eye-catching ads for Ireland on trams operating in the city right now. It’s all part of Tourism Ireland’s latest promotion in Italy – in conjunction with Bord Bia – which aims to highlight Ireland for great holidays and great food!

The promotion will run for three weeks and is part of Tourism Ireland’s Green Button campaign – highlighting city breaks in Dublin, Cork and Belfast to Italian holidaymakers and inspiring them to put the island of Ireland on their holiday wish-list.

Marcella Ercolini, Tourism Ireland’s Manager for Italy, said: “Our latest promotion, with trams in Milan ‘wrapped’ in an ad for Ireland, will be seen by over 1.8 million commuters, or prospective Italian visitors – encouraging them to consider Dublin, Belfast or Cork for a short break. It’s a fun way of shining a spotlight on ‘Irlanda’ in Milan.

“Italy is an important market for tourism to the island of Ireland. In 2019, we welcomed 370,000 Italians visitors, whose visits delivered €183 million for the economy.”