Skip to Content
10 November, 2022

Inside track for Ireland in Italy!

1.8M commuters see new Ireland promotion on trams in Milan 

Over 1.8 million commuters in Milan are seeing eye-catching ads for Ireland on trams operating in the city right now. It’s all part of Tourism Ireland’s latest promotion in Italy – in conjunction with Bord Bia – which aims to highlight Ireland for great holidays and great food!

The promotion will run for three weeks and is part of Tourism Ireland’s Green Button campaign – highlighting city breaks in Dublin, Cork and Belfast to Italian holidaymakers and inspiring them to put the island of Ireland on their holiday wish-list.

Marcella Ercolini, Tourism Ireland’s Manager for Italy, said: “Our latest promotion, with trams in Milan ‘wrapped’ in an ad for Ireland, will be seen by over 1.8 million commuters, or prospective Italian visitors – encouraging them to consider Dublin, Belfast or Cork for a short break. It’s a fun way of shining a spotlight on ‘Irlanda’ in Milan.

“Italy is an important market for tourism to the island of Ireland. In 2019, we welcomed 370,000 Italians visitors, whose visits delivered €183 million for the economy.”

Tram in Milan, ‘wrapped’ in an ad for Ireland.

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.