Inside track for Ireland in Italy!
1.8M commuters see new Ireland promotion on trams in Milan
Over 1.8 million commuters in Milan are seeing eye-catching ads for Ireland on trams operating in the city right now. It’s all part of Tourism Ireland’s latest promotion in Italy – in conjunction with Bord Bia – which aims to highlight Ireland for great holidays and great food!
The promotion will run for three weeks and is part of Tourism Ireland’s Green Button campaign – highlighting city breaks in Dublin, Cork and Belfast to Italian holidaymakers and inspiring them to put the island of Ireland on their holiday wish-list.
Marcella Ercolini, Tourism Ireland’s Manager for Italy, said: “Our latest promotion, with trams in Milan ‘wrapped’ in an ad for Ireland, will be seen by over 1.8 million commuters, or prospective Italian visitors – encouraging them to consider Dublin, Belfast or Cork for a short break. It’s a fun way of shining a spotlight on ‘Irlanda’ in Milan.
“Italy is an important market for tourism to the island of Ireland. In 2019, we welcomed 370,000 Italians visitors, whose visits delivered €183 million for the economy.”
Tram in Milan, ‘wrapped’ in an ad for Ireland.
Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
- Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.