German TV show films in Ireland
Millions of Germans to tune in to the Wild Atlantic Way on popular TV show
Filming for an episode of a popular German travel TV show called Wunderschön has been taking place at various locations along the Wild Atlantic Way, with production supported by Tourism Ireland and Fáilte Ireland.
The special Ireland episode will air on WDR, a public TV network in Germany, showcasing our fantastic outdoor experiences, breathtaking landscapes and warm hospitality to millions of viewers in Germany.
The TV crew filmed at numerous locations including Doolin and an Irish folk music session in McGann’s Pub, the Cliffs of Moher and Hazel Mountain Chocolate in County Clare. In County Galway, they filmed Dunguaire Castle, Micil Distillery, the Connemara ponies at Diamond’s Equine Renvyle, Kylemore Abbey, The Irish Dance Experience with Siobhan Manson (former lead dancer with Riverdance) and a sheepdog demonstration at Killary Sheep Farm. Their programme also included County Mayo and a walk with Irish Wolfhounds along Bertra Beach, Achill Island and Westport House.
Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “We were delighted to invite the crew from ‘Wunderschön’ to come and film on our beautiful island. It’s a wonderful opportunity to showcase the landscapes, experiences and characters which make Ireland and the Wild Atlantic Way such a great place to visit. Our aim is to inspire viewers of the show to come and experience Ireland for themselves.
“Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity to inspire travellers about what Ireland has to offer for a holiday in 2025 and beyond.”

Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- In 2024, overseas visitor spend grew by over +10% on 2023, bringing an estimated €7 billion to the island of Ireland.
- Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world.
- Tourism Ireland is an agency of the Department of Enterprise, Tourism and Employment in Ireland and the Department for the Economy in Northern Ireland.