German travel agents explore Northern Ireland
Ten travel agents working for German tour operator ADAC Reisen are exploring Northern Ireland this week, as guests of Tourism Ireland and Tourism NI.
Their itinerary brings to life Northern Ireland’s rich culture, spectacular scenery and warm welcome and includes afternoon tea at Killeavy Castle Estate, a Belfast Traditional Music Trail, Titanic Belfast and Titanic Distillers. On the Causeway Coast, the group will go on a sea safari with Aquaholics and visit the Giant’s Causeway, before heading to Derry-Londonderry to visit the Walled City Hotel and Peacemakers Museum and to enjoy a walking tour of the city. A visit to the Ulster American Folk Park completes the travel agents’ trip.
Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “Tourism Ireland was delighted to invite this group of travel agents from ADAC Reisen to come and visit Northern Ireland. Seeing is believing and our aim is that when they return home, they will be even more enthusiastic about the destination, helping to secure a greater share of their business for Northern Ireland in 2025 and beyond. Fact-finding visits like this are a key element of the work that Tourism Ireland undertakes with our important travel trade partners in Germany.”
German travel agents exploring the coastline at Carrick-a-Rede Rope Bridge by boat with Aquaholics.
Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- NISRA figures for 2023 confirm that overseas tourism to Northern Ireland contributed £672 million to the economy, driven by 2 million overseas tourists, with overseas as 56% of total tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world.