German journalists experience Ireland in autumn and our craft heritage

1.5 million Germans to read all about Ireland 

Six journalists from Germany, representing various print and online publications with a combined audience of around 1.5 million readers, have been visiting Ireland’s Ancient East and Dublin, as guests of Tourism Ireland and Fáilte Ireland. 

The journalists followed a bespoke itinerary showcasing the beauty of Ireland in autumn, as well as our vibrant craft culture. Their itinerary included Mount Usher Gardens, the Olde Shillelagh Stickmakers, a forest bathing experience in the Wicklow Mountains, Glendalough, Beyond the Trees Avondale and Avoca Mill in County Wicklow. 

In County Kilkenny, they visited Highbank Orchards in Cuffesgrange, enjoyed a walking tour of Kilkenny with Shenanigans Tours, viewed the ‘Of Sand & Ash’ exhibition at the National Design & Craft Gallery, did a Wild Irish Botanicals workshop with My Skin Integrity and a wax carving workshop with Spirit Jewellery and visited the Kilkenny Design store. Other highlights included a food tour in Dublin with Fab Food Trails. 

Nadine Lehmann, Tourism Ireland’s Manager for DACH countries (Germany, Austria and Switzerland), said: “Tourism Ireland was delighted to invite this group of influential German journalists to visit, to experience Ireland in autumn and to celebrate the people and places behind our rich craft heritage. Through the articles and content they produce and share, the journalists will inspire their audiences across Germany to come and discover the heritage and landscapes of Ireland for themselves.”