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02 November 2026

German and Austrian tour operators experience Derry Halloween

Nine tour operators from Germany and Austria have been getting into the Halloween spirit during a visit to Northern Ireland at the weekend, as guests of Tourism Ireland and Tourism NI.  

The visiting tour operators are important partners for Tourism Ireland, bringing valuable German and Austrian visitors to the island of Ireland. Tourism Ireland’s aim is to familiarise them with our superb tourism offering, to ensure Northern Ireland continues to feature prominently in their programmes.

As well as enjoying Derry Halloween, the group took part in a walking tour of the city with Derrie Danders. They also visited Hillsborough Castle and Gardens, Titanic Belfast, Titanic Distillers and went on a music walking tour with Creative Tours Belfast. The Giant’s Causeway, the Ulster American Folk Park and an Erne Water Taxi also featured on the group’s itinerary, along with site visits to Finn Lough, The Salthouse Hotel in Ballycastle, The Bedford Hotel Belfast and the new Aloft by Marriott Belfast Titanic Quarter. 

Nadine Lehmann, Tourism Ireland’s Manager for DACH countries (Germany, Austria and Switzerland), said: “Tourism Ireland was delighted to invite this group of influential German and Austrian tour operators to visit Northern Ireland, to experience our superb tourism experiences, as well as the Derry Halloween festival. Our aim is that their time here will inspire them to feature Northern Ireland prominently in their programmes, encouraging more German and Austrian holidaymakers to choose the destination in 2027 and beyond.”

Group of visitors standing together on a city street in front of colorful murals and a Primark building in bright sunlight.
German and Austrian tour operators enjoying a tour of Derry-Londonderry, with David Douglas, Derrie Danders (left); and Monika Wörmann, Tourism Ireland (right).

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • NISRA figures for 2025 confirm that overseas tourism to Northern Ireland contributed around £637 million to the economy, driven by over 2 million overseas tourists. 
  • Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world.
  • Tourism Ireland is an agency of the Department for the Economy in Northern Ireland and the Department of Enterprise, Tourism and Employment in Ireland.