Driving growth in Business Events for Ireland at IMEX Frankfurt 2026

Tourism Ireland and partners promote the island of Ireland for corporate meetings and incentive travel 

‘Meet in Ireland' – that’s the message at IMEX Frankfurt 2026 in Germany this week. Tourism Ireland – together with Fáilte Ireland and Tourism Northern Ireland, as part of the ‘Meet in Ireland’ team – is showcasing the island of Ireland as a world-class Business Events destination to thousands of buyers who organise international meetings and incentive travel.

IMEX Frankfurt is one of the leading global exhibitions for Business Events i.e., the corporate meetings, events and incentive travel industry. Thirty-five (35) tourism companies specialising in Business Events from around the island of Ireland are on the ‘Meet in Ireland’ stand at IMEX. 

Around 1,900 commercial meetings will be conducted with global meeting and incentive travel planners this week, which will, in turn, deliver Business Events for Ireland from around the world worth millions of euro in 2026 and beyond. In total, Tourism Ireland’s goal is to enable 7,500 commercial meetings focused on Business Events this year – connecting our tourism partners from Ireland with overseas buyers to grow Business Events and support businesses across the island.

Tourism Ireland’s message in Frankfurt this week is that the island of Ireland offers a winning combination of world-class infrastructure, unique and luxurious accommodation, state-of-the-art venues, spectacular landscapes and the warmest of welcomes and fantastic hospitality, making it an ideal destination for meetings, incentive travel and events of all sizes.

Speaking at IMEX Frankfurt, Siobhan McManamy, Tourism Ireland's Director of Markets & Partnerships, said: “IMEX Frankfurt is a key event in the industry calendar and an extremely important platform for us to promote the island of Ireland as a premier destination for Business Events. We are delighted to have 35 tourism companies from across the island of Ireland with us at this year’s IMEX Frankfurt. They are engaging in around 1,900 commercial meetings and showcasing the best of Ireland to influential meeting and incentive travel planners from around the world.

“Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue year-round.”