‘Drive’ to showcase Ireland’s world-class golf at BMW International Open in Germany

Tourism Ireland is attending the BMW International Open golf tournament at Golfclub München Eichenried in Munich this weekend. Three golf and tourism operators from Ireland – including Druids Glen Hotel & Golf Resort, EI Travel Group and Green Golf Ball – are joining Tourism Ireland at the tournament.

The BMW International Open is the most prestigious professional golf tournament in Germany. It attracts thousands of spectators each year – providing a fantastic platform to showcase our superb golf offering and inspire German golfers to come and play some of our fantastic courses for themselves. 

Tourism Ireland is reminding German golfers that The Open returns to Royal Portrush this month, the Irish Open will take place at The K Club in September and that Adare Manor will host the Ryder Cup in 2027. 

Nadine Lehmann, Tourism Ireland’s Manager Germany, said:“Our presence at this year’s BMW International Open is an excellent opportunity to remind German golfers that the island of Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic visitor experiences. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting German golfers.”