British Business Events buyers explore the Wild Atlantic Way

Seven Business Events buyers from Britain have been exploring Ireland, as guests of Tourism Ireland and Fáilte Ireland. Their programme was designed in partnership with Wallace Travel Group.  

The aim of the visit was to showcase Ireland to the influential British buyers, to inspire them to recommend the island of Ireland to their clients for future meetings and incentive travel. Their busy itinerary included a food tour of Galway city, a traditional Irish singing and dancing workshop at Stiúideo Cuan and a guided tour of Micil Distillery. The group enjoyed learning about Ireland’s boglands at Cnoc Suain, a 4x4 jeep adventure with Orangeworks and a visit to the Cliffs of Moher. 

Last month, Minister for Enterprise, Tourism and Employment Peter Burke TD launched Business Events 2030 – Ireland’s new Business Events strategy – which will play a crucial role in positioning Ireland as a leader in the global Business Events market, ensuring we attract high value business that brings overseas visitors and long-term benefits for the economy and communities.

David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: “We were delighted to invite these influential British Business Events buyers to Ireland. Seeing is definitely believing and this visit was a valuable opportunity to highlight Ireland as a premier destination for Business Events. 

“Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s ambition to grow overseas tourism revenue outside of the peak summer season and support businesses across the island.”