Austrian travel journalists discover Northern Ireland’s UNESCO sites

2.3M+ Austrians to read all about Northern Ireland’s unique heritage

Leading Austrian travel journalists have been exploring Northern Ireland’s UNESCO sites, as guests of Tourism Ireland and Tourism NI. The group – which includes representatives of various national and regional newspapers – has a combined reach of more than 2.3 million readers across Austria.  

The aim of the visit is to showcase the cultural and natural landmarks that have gained the significant international UNESCO recognition – including Mourne Gullion Strangford UNESCO Geopark, Cuilcagh Lakelands UNESCO Global Geopark, the Giant’s Causeway and the Moravian Church Settlement in Gracehill. The group also explored Belfast. which was designated a UNESCO City of Music in 2021. Killeavy Castle Estate, Navan Centre & Fort, the Marble Arch Caves, the Ulster American Folk Park, the historic walls in Derry-Londonderry and Titanic Belfast also featured on the journalists’ itinerary. 

Nadine Lehmann, Tourism Ireland’s Manager for DACH countries (Germany, Austria and Switzerland), said:“Tourism Ireland was delighted to invite this group of Austrian journalists to visit Northern Ireland and experience some of our world-class cultural and natural attractions first-hand – from UNESCO-recognised sites and stunning landscapes to vibrant cities and unique visitor experiences.  The articles and content created through this visit will help showcase the destination to a wide audience of over 2 million Austrians, inspiring them to choose Northern Ireland for their next holiday.”