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Market Reviews

Tourism Ireland reviews its markets on an on-going basis to ensure overseas opportunities are maximised for inbound tourism and for industry partners across the island.

These reviews provide useful insights into our changing markets and will be of interest to anyone wishing to increase their tourism business from overseas.



Click on the links below to download the most recent Market Review PDFs.

US Market Review
German Market Review
Spain Strategy Card
Italy Strategy Card
Australia Market Review
Canada Land of Opportunity
GB Path to Growth