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31 May 2022

American travel journalist Peter Greenberg films new travel programme called ‘Hidden Ireland’

Millions of people across the United States to tune in to the island of Ireland

Respected American travel journalist Peter Greenberg will showcase the island of Ireland in a new travel programme called Hidden Ireland, which will air during prime time on PBS (Public Broadcasting Service) later this year to millions of people across the United States. 

Tourism Ireland invited Peter Greenberg to film at a range of locations around Ireland for the one-hour programme. As well as PBS, it will also air on a number of online streaming platforms and digital channels – including Amazon Prime, Apple TV and YouTube. Peter will share short ‘teaser’ videos in the run-up to the broadcast on his own platform and with his 380,000+ fans and followers on Twitter, Instagram, Facebook and YouTube.

Peter and his film crew have been shooting lots of great content at places like Glasnevin Cemetery, EPIC The Irish Emigration Museum, Croke Park, Trim Castle and the Beaghmore Stone Circles. Filming has also been taking place in Belfast, Westport, Ennistymon, Doolin, Adare, Kenmare and Cork. Filming is supported by Fáilte Ireland and Tourism NI.

During his time here, Peter is also recording a three-hour radio show, called Eye on Travel, which will air on CBS Radio. Tourism Ireland has arranged for Peter to interview a range of personalities for the show – including artists, actors, chefs, historians, storytellers and tourism industry operators. 

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland was delighted to invite respected American travel journalist Peter Greenberg to come and film his new travel programme, ‘Hidden Ireland’. The programme will be seen by millions of people across the United States and is a wonderful opportunity to shine a spotlight on some of the many things to see and do in Ireland. Peter’s radio show, ‘Eye on Travel’, is also another great way to highlight Ireland to listeners across the US.

“Publicity and broadcasts like this are a key element of our programme of activity, to encourage travellers in the United States to put the island of Ireland on their holiday wish-list for this year and beyond.”

The United States is the second-largest market for visitor numbers to the island of Ireland. In 2019, we welcomed 1.7 million American visitors to the island of Ireland. It is our most important market in terms of revenue, responsible for 27% of all tourist revenue; revenue generated by American visitors in 2019 was €1.6 billion.
  American travel journalist Peter Greenberg; Ruth Moran, Tourism Ireland; and Eugene Garrihy, Doolin2Aran Ferries, during filming under the Cliffs of Moher.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.