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03 Mar 2022

Spotlight on Northern Ireland in London

Top GB travel and lifestyle journalists and influencers hear all about Northern Ireland

Thirty (30) top GB travel editors, journalists and influencers attended a special Northern Ireland showcase event in London – organised by Tourism Ireland. 

The journalists – representing a wide range of print, broadcast and online media outlets –heard all about the many good news stories for Northern Ireland tourism in 2022. The opening of Game of Thrones Studio Tour at Linen Mill Studios, the 10th anniversary of Titanic Belfast and the recent designation of Belfast as a UNESCO City of Music were highlighted. The team from Belfast City of Music shared plans about promoting the city’s rich music heritage this year; and guests were entertained by singer-songwriter Dani Larkin and musicians from the Belfast Traditional Music Trail.

Tourism Ireland also highlighted Northern Ireland’s screen tourism success. The organisation is celebrating the new Belfast film and leveraging its huge popularity right now. Interviews secured with Sir Kenneth Brannagh and some of the cast members of Belfast – capturing the warmth and fondness they have for Belfast and Northern Ireland – have been used to create a new short video. Click here to view the video. And, Tourism Ireland will sponsor the final series of Derry Girls on Channel 4, set to air this spring.

Julie Wakley, Tourism Ireland’s Head of GB, said, “Tourism Ireland was delighted to invite our top travel media and influencer contacts to our special Northern Ireland showcase event in London. The articles and stories they will share with their readers, viewers and followers will shine a spotlight on all the exciting events and opportunities happening in Northern Ireland this year. We were particularly pleased to share details about Belfast’s designation as a UNESCO City of Music and to hear some of our wonderful talent live. Our message is that Northern Ireland is open for business again and we cannot wait to welcome back visitors from the GB market.”
  Mike Starling, The Week UK; Sharon Young, Belfast City of Music; and Christopher Brooke, Chairman of Tourism Ireland, at Tourism Ireland’s Northern Ireland showcase event in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 2.24 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.