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17 Mar 2022

Millions of US holidaymakers to see spectacular footage of Northern Ireland in new video starring TikTok sensation Cairde

Tourism Ireland and Tourism NI partner with US tour operator Contiki to attract young American travellers

Tourism Ireland and Tourism NI have teamed up with Contiki – a major US tour operator which targets younger travellers – and TikTok sensation Cairde, to showcase some of Northern Ireland’s most popular attractions.

The talented dancers of Cairde – the group best known for their videos on TikTok – have been dancing their way around Northern Ireland. Footage of the dancers performing their routine at some of our most popular attractions, including Titanic Belfast, the Giant’s Causeway, the Dark Hedges and Glenshane Country Farm, has been used to create a new video as part of a new promotion in the United States with Contiki – designed specifically to attract younger travellers. Filming also took place in Dublin, at the Guinness Storehouse and in Temple Bar.

To view the video, click here.

The video will be shared this week – specially timed to coincide with St Patrick’s Day – on Contiki’s TikTok, Instagram, Facebook and YouTube channels, as well as by email to its customer database. The Cairde dancers will also share the video with their 2.7 million followers on TikTok and with their 359,000 followers on Instagram. And Tourism Ireland will also share the content with its fans and followers on its social media platforms in the US market – reminding them that Northern Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.

Helen McGorman, Tourism Ireland’s Head of Stakeholder Engagement NI, said: “We are delighted to work with Cairde to showcase Northern Ireland in a fun way. Our aim is to bring a smile to the faces of people and to convey the message that Northern Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. Our message is that Northern Ireland is open for business again and we cannot wait to welcome back visitors from the United States. We’re telling prospective visitors that a warm welcome awaits them when they travel here, despite the disruption of the last couple of years.”

Eimear Callaghan, Tourism NI’s Business Solutions Manager, said: “The return of international visitors to Northern Ireland is crucial to the recovery of our industry here and we are delighted to partner once again with the Contiki team on such an exciting project showcasing some of Northern Ireland’s most iconic and memorable experiences.”

Contiki’s Content Marketing Director, Lottie Norman, said: “We think dance and travel go together so naturally and can’t wait to see our global community join the movement and show off their moves in travel destinations across the world. Making those connections across borders is what Contiki is all about. Cairde are a perfect example of how dance is so rooted in culture and national identity yet can still really resonate with young audiences everywhere. They’re the perfect group to kickstart the Contiki Movement.”

David Meany, Director of Partner Marketing at the Travel Corporation, said: “Ireland is one of our leading destinations globally and we have a long standing relationship with both Tourism Ireland and Tourism Northern Ireland. As tourism rebounds in 2022 we’re delighted to have both Contiki and our sister brand Trafalgar on location in Ireland capturing content which will be used across all marketing channels this year to drive demand for Ireland.”
  TikTok sensation Cairde during filming outside Titanic Belfast for a new video showcasing Northern Ireland with (front row) Helen McGorman, Tourism Ireland; David Meany, Contiki; and Eimear Callaghan, Tourism NI.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 2.24 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.