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16 Mar 2022

Longford County Council visits Tourism Ireland in New York

Representatives of Longford County Council, who are in New York for the St Patrick’s Day period, met with senior executives from Tourism Ireland yesterday (Tuesday, 15 March). They were briefed on Tourism Ireland’s extensive promotional programme in the United States for 2022, which is in full swing right now.

This year, Tourism Ireland is rolling out its biggest ever programme of promotions in the United States, to restart overseas tourism to Ireland. Following a devastating two years for the tourism and travel sector, the programme will allow Tourism Ireland to upweight its campaigns, punch through the noise and convert ‘lookers’ to ‘bookers’, in order to save businesses and create jobs. 

Tourism Ireland’s message is that Ireland is open for business again and we cannot wait to welcome back our American visitors.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted to meet with the representatives of Longford County Council and to have the opportunity to brief them about the extensive promotional programme we are undertaking in the United States this year. We are rolling out our Green Button campaign right now – urging American travellers to ‘press the Green Button’ and book their trip to Ireland this year. Our extensive programme of high impact campaigns and promotions is targeting those consumers with the greatest potential to travel to Ireland. Our message is very simple: Ireland is open for business again and we cannot wait to welcome back visitors from the United States.

“Our St Patrick’s Day programme includes an extensive programme of trade, media and consumer activity to restart overseas tourism this year. Our aim is to remind American holidaymakers that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. We are taking every opportunity to capitalise on Ireland’s heightened profile around this St Patrick’s Day period.”
  Paddy Mahon, Longford County Council; Deirdre O’Brien, Tourism Ireland; Cllr Colm Murray, Longford County Council; Geraldine Egan, Tourism Ireland; and Cllr Mick Cahill, Longford County Council, in the Tourism Ireland office in New York.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.