A group of 15 travel professionals working with one of Italy’s leading tour operators, Boscolo Tours, has been enjoying a fact-finding visit around Ireland – as guests of Tourism Ireland and Fáilte Ireland.
The aim of the visit was to really enthuse the travel agents about our superb tourism offering and to highlight some of our top attractions and experiences. Their busy itinerary included Bunratty Castle & Folk Park, Galway city and the Cliffs of Moher. They also explored St Canice’s Cathedral, Clonmacnoise, Trinity College and the Guinness Storehouse.
Marcella Ercolini, Tourism Ireland’s Manager Italy, said: “We were delighted to invite representatives of Boscolo Tours to visit Ireland. Their visit was a great opportunity to showcase our superb tourism offering. Seeing is believing – and our aim is that when they return home, they will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland in 2022 and beyond.
“We will be launching our new ‘Green Button’ campaign in Italy over the coming weeks, to re-start tourism and encourage Italian travellers to ‘press the Green Button’ and book the island of Ireland for their next holiday. Our key message is that we cannot wait to roll out the green carpet and welcome back our Italian visitors.”
Italian travel agents at Clonmacnoise in Offaly, with Mary O'Connor, Tourism Ireland (front right).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
- Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.