This is Tourism Ireland’s corporate website. 
If you are looking for information about holidays on the island of Ireland, please visit

08 Jun 2022

Tourism Ireland hosts virtual sales mission in Germany

Promoting Northern Ireland to influential German travel professionals

Ten (10) tourism companies from Northern Ireland are taking part in Tourism Ireland’s virtual sales mission in Germany this week.

The two-day sales mission is an online event, organised by Tourism Ireland to allow the participating tourism companies from Northern Ireland to connect with key German tour operators – via a series of virtual interactive roundtable discussions. 

The aim of the sales mission is to highlight the many experiences and attractions on offer here to the influential German tour operators participating – and to encourage them to feature Northern Ireland in their holiday and tour programmes.

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “Tourism Ireland is delighted that a number of leading German tour operators are taking the time to join us, and our partners from Northern Ireland, for our virtual German sales mission. The participation of these German travel professionals is a strong indication that there is really good interest in Northern Ireland and our tourism offering. It provides a valuable opportunity for our partners to showcase their product and connect with the influential German tour operators. Our aim is to increase awareness of Northern Ireland among these influential tour operators and to help our tourism partners secure a greater share of their business.”
  Participants in Tourism Ireland’s virtual German sales mission with Denise Quinn, Tourism Ireland (top, centre).

Notes To Editors

Tourism companies from Northern Ireland taking part in Tourism Ireland’s virtual German sales mission include: 

  • Armagh City Hotel
  • Bishop's Gate Hotel Derry
  • Blessingbourne Country Estate
  • Bluebell Lane Glamping
  • Game of Thrones Studio Tour
  • Lough Erne Resort
  • Marine Hotel Ballycastle
  • Roe Park Resort
  • Slieve Donard Hotel
  • Titanic Belfast