‘Ireland: Coast & Country’ begins airing on More4 in Britain
Images of our beautiful coastline and countryside will be beamed into homes across Britain, when a new series – called
Ireland: Coast & Country – begins airing on More4 this evening (22 June).
The three-part series will follow various personalities from across the island of Ireland – offering viewers the chance to learn about their daily activities and lifestyles and to see our spectacular landscape. The series was produced by Afro-Mic Productions, a Belfast-based production company, and is supported by Tourism Ireland.
Characters set to feature in the series include a wild ocean photographer in Co Clare, Ireland’s first and only vermouth makers on Valentia Island, a lighthouse keeper on Rathlin Island, a goat herder in Howth, as well as three mountain climbers – all over 70 years old – exploring the Wicklow Mountains.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said:
“Tourism Ireland was delighted to support the production of this new three-part TV series, ‘Ireland: Coast & Country’. With a large audience right across Britain set to watch the series on More4, it’s a great way to shine a spotlight on the island of Ireland – highlighting our spectacular coastline and countryside, our wonderful people and some of the fantastic experiences on offer here. It will remind British viewers why Ireland is a great choice for a holiday.
“Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity, to encourage travellers in Britain to put the island of Ireland on their holiday wish-list.”

Wild ocean photographer George Karbus near Liscannor, Co Clare, during filming for episode one of Ireland: Coast & Country.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
- Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.