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16 Jun 2022

Celebrating Bloomsday and 100 years of Ulysses in Madrid

Lord Mayor of Dublin joins Tourism Ireland to shine a spotlight on Bloomsday, Dublin and our rich literary heritage in Spain

This Bloomsday in Madrid, Tourism Ireland is celebrating the centenary of Ulysses, with a number of events taking place right throughout the day. The Lord Mayor of Dublin, Alison Gilliland, has joined Tourism Ireland in the Spanish capital, to highlight Dublin and our rich literary heritage. 

James Joyce's celebrated Ulysses was first published as a complete novel in February 1922. One hundred years later, Tourism Ireland is taking every opportunity to shine a spotlight on ‘Ulysses100’ in its promotional activity in Spain, and in other key markets for tourism around the world. The organisation’s aim is to encourage potential visitors to come and follow in the footsteps of Leopold Bloom, to discover Dublin and the home of Ulysses.

Today’s busy programme has been organised in collaboration with Soy de la Cuesta (an association representing the origins of Cuesta de Moyano, the site of Madrid’s book market), the Embassy of Ireland in Spain, Ateneo de Madrid and Barrio de las Letras. It includes a special Bloomsday Breakfast, attended by around 30 top Spanish journalists and influencers, who’ve been hearing all about Joyce’s masterpiece and how 2022 marks 100 years since its publication.  

Susan Bolger, Tourism Ireland’s Manager in Spain, said: “Tourism Ireland is delighted to welcome the Lord Mayor of Dublin, Alison Gilliland, to Madrid on Bloomsday, as we celebrate the centenary of Joyce’s Ulysses and highlight Dublin and our rich literary heritage. We will continue to highlight Ulysses 100 here in Spain and in other key markets around the world – particularly to our important ‘culturally curious’ audience. Our aim is to encourage potential visitors to come and follow in the footsteps of Leopold Bloom, to discover Dublin and the home of Ulysses.”
  Susan Bolger, Tourism Ireland; HE Frank Smyth, Ambassador of Ireland to Spain; Lord Mayor of Dublin, Alison Gilliland; and Fionnuala Gallagher, James Joyce Centre, celebrating Bloomsday in Madrid.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.