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28 Jul 2022

Ireland is ULTRA popular in Florida!

Promoting the island of Ireland to influential American luxury travel buyers

Five tourism companies from the island of Ireland joined Tourism Ireland in Palm Beach, Florida, for the Luxury Travel Advisors (LTA) ULTRA Summit.

LTA ULTRA Summit is a three-day event which brings together leading travel buyers who specialise in high-spend luxury travel. The invite-only event involved a programme of bespoke one-to-one appointments – offering an excellent opportunity for the tourism enterprises from Ireland to meet, and do business with, top-producing luxury travel buyers from the United States. The aim was to ensure that the island of Ireland is ‘top of mind’ for the luxury buyers when recommending destinations to their clients.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “This week’s LTA ULTRA Summit in Palm Beach, Florida, is another excellent platform for Tourism Ireland and our partners to highlight the superb luxury tourism offering available right around the island of Ireland – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf and superb culinary scene.

“Tourism Ireland is rolling out an extensive and targeted programme of promotions throughout 2022. Our message is that the island of Ireland is open for business again and we cannot wait to welcome back visitors from the United States.”

  (back l-r) Lewick Kalemba, Conrad Dublin; Hillarie McGuinness, Tourism Ireland; Eimear Winters, Castle Leslie Estate; Janine Gelston, Fitzwilliam Hotel Belfast; Jeffrey Yau, Tourism Ireland; and (front, l-r) Siobhan Byrne Learat, Adams & Butler; and Michelle Maguire, Ireland’s Blue Book, at the LTA ULTRA Summit in Palm Beach, Florida.

Notes To Editors

Tourism companies from the island of Ireland joining Tourism Ireland at the Luxury Travel Advisor’s ULTRA Summit include:

  • Adams & Butler 
  • Castle Leslie Estate
  • Conrad Dublin
  • Ireland’s Blue Book
  • The Fitzwilliam Hotel Belfast