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11 Feb 2022

Spotlight on the island of Ireland in France

Tourism Ireland announces 2022 plans to key French travel professionals and journalists

Tourism Ireland in France announced its plans for 2022 – at an event in Paris attended by 80 leading French tour operators, travel agents and journalists. 
 
Designed to entertain and inform the guests all about the island of Ireland and to really bring the destination to life, the event included a presentation from Tourism Ireland, as well as gin tasting from The Shed Distillery in Drumshanbo. Guests were entertained by musicians from the Belfast Traditional Music Trail and by Irish dance group (and TikTok sensation!) Cairde.
 
Tourism Ireland will undertake an extensive programme of promotional activity in France throughout 2022. Its Green Button campaign is now live on multiple channels – including all major TV channels, digital outdoor sites, catch-up TV sites and online video sites, as well as on social media. The campaign delivers a very clear ‘book now’ message and aims to single-mindedly drive visitor numbers and intention to book a trip to Ireland this year.
 
Speaking at the event in Paris, Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “We were delighted that so many key French travel professionals and journalists took the time to join us, to hear about our exciting plans for 2022 and the many great reasons for French holidaymakers to visit the island of Ireland this year.
 
“We are rolling out our Green Button campaign in France right now – urging French travellers to ‘press the Green Button’ and book their trip to the island of Ireland this year. Our key message is that Ireland is open for business again and we cannot wait to welcome back visitors from France. We’re telling prospective French visitors that a warm welcome awaits them when they travel to Ireland, despite the disruption of the last couple of years.”
  Mylène Campalto, Abbey Ireland & UK; Siobhan McManamy, Tourism Ireland; Conor Lamb, Deirdre Galway, Jason O’Rourke and Jim Rainey, all Belfast Traditional Music Trail; Caitriona Butler, Irish Ferries; and Monica MacLaverty, Tourism Ireland, at Tourism Ireland's event in Paris to announce its plans for 2022.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.