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11 Feb 2022

Allez Irlande! Tourism Ireland capitalises on Six Nations clash in Paris

Publicity stunts on the streets of Paris … Irish dance group and TikTok sensation Cairde dance their way around the French capital

Tourism Ireland in France is joining forces with Cairde, the Irish dance group best known for their videos on TikTok. Specially timed to coincide with the France v Ireland clash in the Six Nations this weekend, the group is dancing their way through the streets of the French capital, to raise awareness of Ireland among unsuspecting Parisians and rugby fans. 

The talented dancers are performing their routine at some iconic locations around Paris, including the Eiffel Tower and the Sacré-Cœur Basilica. The highlight is a fun ‘dance-off’ at the famous Moulin Rouge – involving Cairde and seven Can-Can dancers!

A number of French TV crews are filming the group in action – beaming their dancing into the homes of millions of people around France. The Cairde dancers will share the content with their 2.6 million followers on TikTok and with their 352,000 followers on Instagram. And Tourism Ireland will also share the content with its fans and followers on its social media platforms in France – reminding them that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.

At the Stade de France on Saturday (12 February), when France and Ireland go head-to-head, the Cairde dancers will perform at the interval and the stadium will light up in green – bringing the Ireland message to the thousands of rugby fans in the stadium, as well as to the many people all around France watching the game on TV.

Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “As France play Ireland in the Six Nations in Paris this weekend, we are delighted to work with Cairde to highlight the island of Ireland in a fun way here in France. Our aim is to bring a smile to the faces of people … and to convey the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. Our message is that Ireland is open for business again and we cannot wait to welcome back visitors from France. We’re telling prospective French visitors that a warm welcome awaits them when they travel to Ireland, despite the disruption of the last couple of years.”
  Irish dance group and TikTok sensation Cairde dancing in Paris, as part of a Tourism Ireland promotion to raise awareness of Ireland among unsuspecting Parisians and rugby fans, ahead of the France v Ireland clash in the Six Nations this weekend.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.