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11 Aug 2022

39,000 Italians read all about the island of Ireland

Ireland showcased in popular Italian travel magazine

A popular Italian travel magazine, called In Viaggio, has dedicated its entire August issue to the island of Ireland. The bumper, 128-page ‘Irlanda 2022’ edition will reach around 39,000 Italian travellers – or potential holidaymakers for Ireland – this month.
Tourism Ireland in Milan, in conjunction with Fáilte Ireland and Tourism NI, invited journalists and photographers from the magazine to visit earlier this year and in 2019.
The resulting August edition features stunning photography throughout and some great articles – including “Dublin: The city of writers” and “Donegal: In the land of tweed”, as well as information on Belfast, the Wild Atlantic Way and Ireland’s Ancient East.
Marcella Ercolini, Tourism Ireland’s Manager Italy, said: “We are really pleased with the excellent coverage in this month’s In Viaggio magazine. It’s a really good way of showcasing the island of Ireland to a large audience of potential Italian visitors. Publicity is an important element of Tourism Ireland’s overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday on the island of Ireland.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.