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22 Apr 2022

Targeting Nordic tourists for the island of Ireland!

The island of Ireland was promoted to more than 50 top tour operators and travel agents from Sweden, Denmark, Norway and Finland – at Tourism Ireland’s 2022 Nordic trade workshop, which took place this week in Copenhagen.

Twenty-five (25) tourism companies from the island of Ireland took part in the workshop, meeting and doing business with the Nordic travel professionals, to encourage them to extend their Ireland offering, or to include the island of Ireland for the first time, in their brochures and programmes. The key message was that Ireland is open for business again and we cannot wait to welcome back Nordic visitors.

Emer Mac Diarmada, Tourism Ireland’s Manager for the Nordic Region, said: “We’re really pleased that so many key Nordic travel professionals have taken the time to come and meet with our partners from the island of Ireland in Copenhagen this week. As overseas tourism restarts and the participating Nordic tour operators prepare to sign contracts for 2022 and beyond, we very much welcome the business and networking opportunities our workshop presented. Our aim is to increase awareness of the island of Ireland among these influential Nordic travel professionals and to help Ireland and our tourism partners secure a greater share of their business.”

Tourism Ireland is rolling out its Green Button campaign in the Nordics right now – urging Nordic travellers to ‘press the Green Button’ and book their trip to Ireland this year. 
  The delegation of tourism companies from the island of Ireland in Copenhagen, at Tourism Ireland’s Nordic trade workshop, with Maarit Karkkainen (left); and Emer Mac Diarmada (right), both Tourism Ireland.

Notes To Editors

Tourism companies from the island of Ireland taking part in Tourism Ireland’s 2022 Nordic trade workshop included:

  • Abbey Ireland & UK
  • Activities Ireland 
  • Aran Island Ferries 
  • Aspects of Ireland 
  • Ballycastle Golf Club 
  • City Hotel Derry 
  • Cliffs of Moher Visitor Experience 
  • Dalata Hotel Group 
  • Eirebus DMC 
  • Game of Thrones Studio Tour
  • Guinness Storehouse 
  • Hilton Belfast Templepatrick Golf & Country Club 
  • Ireland By Bike 
  • Irish National Stud & Gardens 
  • Killeavy Castle Estate 
  • Kinsale Food Tours 
  • North & West Coast Links Golf Ireland
  • Select Hotels of Ireland 
  • Teeling Whiskey Distillery 
  • Tifco Hotel Group 
  • Titanic Belfast 
  • Visit Causeway Coast & Glens 
  • Visit Derry 
  • Visit Mourne 
  • Waterford Treasures