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06 Apr 2022

400,000+ Germans to read all about Northern Ireland

German journalists celebrate 10 years of Titanic Belfast

Three top journalists from Germany have been taking part in a Titanic themed tour of Belfast, to celebrate the 10th anniversary of Titanic Belfast. The journalists – who write for various regional German newspapers with a combined audience of more 400,000 readers, or potential holidaymakers for Northern Ireland – were invited here by Tourism Ireland, in conjunction with Tourism NI.

As well as Titanic Belfast, the journalists also visited some of our other attractions which tell the story of Belfast’s shipbuilding history – including the SS Nomadic, Titanic’s Dock and Pump House, the Maritime Mile and Mew Light and the Ulster Transport Museum.  They spent time in the Heritage Room in the Belfast Harbour Office, where they viewed the new stained-glass window by local artist Ann Smith and the ‘Titanic’ table and artefacts. There was also time for a walking tour of Cave Hill with Eimear Flanagan, of Away a Wee Walk, and a Black Taxi tour of the city. 

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “Titanic Belfast has been an iconic Belfast visitor attraction for 10 years now, telling the story of the city’s rich shipbuilding and industrial heritage. Tourism Ireland is taking every opportunity to highlight the 10th anniversary and to remind potential German visitors about the famous ship’s connection with Belfast and Northern Ireland. Regional newspapers in Germany are widely read and the articles by these journalists will be seen by over 400,000 people – encouraging them to come and explore Belfast and Northern Ireland for themselves.

“Tourism Ireland undertakes a busy publicity programme in Germany each year to raise the profile of Northern Ireland – and visits like this are a key element of that programme.”

Tourism Ireland is taking every opportunity to highlight Titanic Belfast’s special anniversary around the world. Other activity includes a promotion in nine markets: GB, the United States, Germany, France, Canada, Spain, Italy, the Netherlands and the Nordic countries. Consumers in each market are being invited to enter a competition – via a dedicated page on Tourism Ireland’s international website, Ireland.com. The prize (one for each market) is a trip for two to Belfast, including a visit to Titanic Belfast. 

Tourism Ireland has also been sharing details of the anniversary with its 20,000+ international media contacts; and has been posting about it on its social channels, inviting people around the world to submit their favourite memory of Titanic Belfast.
  Simone Haefele, Schw√§bische Zeitung; Florentina Czerny, Passauer Neue Presse; Christiane Flechtner, Badische Neueste Nachrichten; Vanessa Lindner, Tourism Ireland; and Susie Millar, Titanic Tours Belfast, in the Heritage Room in the Belfast Harbour Office.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 2.24 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.