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23 Sep 2021

Tourism Ireland attends British Tourism & Travel Show

~ Promoting Ireland to the travel trade in Britain ~

Five tourism companies from Ireland have joined Tourism Ireland’s pavilion at the British Tourism & Travel Show this week, at the NEC in Birmingham.  

The British Tourism & Travel Show is an annual event for the travel trade in Britain, attracting over 2,500 coach tour operators and group travel organisers. 

The two-day event provides a valuable opportunity for the participating companies from Ireland to meet, and do business with, key players in the British travel trade – encouraging them to introduce Ireland into their programmes for 2022 and beyond, or to extend the programmes in which Ireland already features.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland is delighted to attend this year’s British Tourism & Travel Show in Birmingham, this week. It’s the first large-scale, in-person event for the travel trade in Britain since the outbreak of COVID-19. The two-day event provides a fantastic platform to showcase the many things available to see and do across the island of Ireland. I’m delighted that our partners from Ireland have also joined our pavilion – to showcase their product and connect with the influential British travel trade. Our message for these British travel professionals is that we cannot wait to roll out the green carpet and welcome back their clients.”
  Brenda Byrne, Holiday Ireland Hotels; Juno Thompson, Tourism Ireland; Brian Miley, The Gleneagle Group; Jane Taylor, White Hotel Group; David Wood, Tourism Ireland; and Mary Daly, Trinity Hotel Groups, at the British Tourism & Travel Show in Birmingham.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.

Previous Press Release

20 Sep 2021

Spotlight on the island of Ireland in Arizona