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10 Sep 2021

‘Teeing up’ the island of Ireland at BMW PGA Championship in Wentworth

Tourism Ireland is attending the BMW PGA Championship at Wentworth, in south-east England, this week, to promote our world-class golf. Three tourism companies from the island of Ireland are joining Tourism Ireland at this important event in the golfing calendar.

One of the European Tour’s biggest golf competitions, the BMW PGA Championship attracts top players, thousands of spectators and international journalists each year – providing a fantastic platform to showcase our superb golf courses. As we begin to rebuild our overseas tourism business, promoting golf holidays on the island of Ireland will be a focus for Tourism Ireland in Britain, and in other key markets around the world. 

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Our presence at this year’s BMW PGA Championship is an excellent opportunity to remind golfers that the island of Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic experiences. We’re also taking every opportunity to highlight the fact that the Ryder Cup will take place at Adare Manor in 2027 and the recent announcement that The Open will return to Royal Portrush in 2025. Tourism Ireland will be pulling out all the stops once again to leverage the tourism potential of these prestigious sporting events, in Great Britain and in our other important golf markets.”
  Joe Cruise, Tourism Ireland; Larry Byrne, Club Choice Ireland; Jonathan Lennon, NI Golf Tours; and Cathal O'Donoghue, Specialty Golf Trips, at the BMW PGA Championship at Wentworth.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.