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29 Oct 2021

Tourism Ireland video highlights Ireland as the ‘Home of Halloween’

~ Tourism Ireland shines a spotlight on Ireland’s authentic connection with Halloween to 3.7+ million people worldwide ~

Tourism Ireland is sharing an online film to highlight the island of Ireland as the true ‘Home of Halloween’ – reminding people everywhere that many of the world’s Halloween traditions began here in Ireland.

Titled ‘Ireland: Home of Halloween’, the film tells the story of how Halloween began – almost 3,000 years ago – as the ancient Celtic festival of Samhain, to mark the start of winter. It features the origins of some of our well-known Halloween traditions – including dressing up in disguise to ward off evil spirits, carving ghoulish faces into turnips to create the original jack-o'-lanterns, as well as baking barmbrack to forecast the future.

Tourism Ireland’s aim is to spread the message that the island of Ireland is the true ‘Home of Halloween’ and to encourage viewers to come and experience our Halloween traditions for themselves. To view the film, click here.

Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “Our online film, highlighting the authentic connection between the island of Ireland and Halloween, will be seen by over 3.7 million people around the world. Tourism Ireland wants to spread the message that the island of Ireland is the true ‘Home of Halloween’ and inspire viewers to come and experience our well-known Halloween traditions for themselves. Our message is very simple: we cannot wait to roll out the green carpet and welcome back visitors from around the world.”

The ‘Ireland: Home of Halloween’ film is being promoted by Tourism Ireland on social media – including on YouTube in Great Britain, the United States, Germany, France, Italy, Spain, the Netherlands, Belgium, the Nordic countries, Canada and Australia – and will reach an estimated 3.7 million viewers. It will also be shared on Tourism Ireland’s other social platforms, including Facebook (almost 4.6 million fans worldwide), Instagram (over 1 million followers) and Twitter (535,000 followers).


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.