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07 Oct 2021

French connection for the island of Ireland

~ Tourism Ireland and partners attend major travel fair in Paris ~

~ New Tourism Ireland ‘Green Button’ campaign is now live in France ~

Fourteen (14) tourism companies from the island of Ireland are joining Tourism Ireland – both in-person and virtually – at IFTM Top Resa in Paris, this week.

IFTM (International French Travel Market) is the largest travel trade exhibition in France, attracting influential tour operators and travel agents, as well as business tourism decision-makers and French travel journalists.

The four-day event provides a valuable opportunity for the participating companies from the island of Ireland to meet, and do business with, key players in the French travel trade. Five industry partners are also joining Tourism Ireland virtually at the event.

Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “Tourism Ireland is delighted to be back at IFTM – in person – this year. It’s an excellent opportunity to spread the word about the many great things to see and do right around the island of Ireland. IFTM also provides a valuable opportunity for our partners from Ireland to showcase their product and connect, both in-person and virtually, with leading French travel trade contacts.”

Last month, Tourism Ireland kicked off its new ‘Green Button’ (le ‘Bouton Vert’) campaign in France. It’s a €1.8 million, multi-media promotional campaign, which will run until the end of 2021. It includes advertising on TV, catch-up TV, online and on social channels and aims to generate awareness of the island of Ireland and drive bookings for short breaks and holidays here, between now and the end of this year.

Monica MacLaverty continued: “We are rolling out our new ‘Green Button’ campaign in France right now, to re-start tourism and encourage French travellers to ‘press the Green Button’ and book the island of Ireland for their next holiday. Our key message is that we cannot wait to roll out the green carpet and welcome back our French visitors.”
  Giovanni Ciocari, Aer Lingus; Siobhan McManamy, Tourism Ireland; Genevieve Leloup, Holiday Ireland Hotels; Caitriona Butler, Irish Ferries; Mylène Campalto, Abbey Ireland & UK; Anna Mannion, Tourism Ireland; Arnaud Devanlay, Evaneos; Fiona Dunne and Maïlys de Seze, both Tourism Ireland; Celine Bui, Kleemann Tours; Aude Douarinou, Álainn Tours; and Monica MacLaverty, Tourism Ireland, at IFTM Top Resa in Paris.

Notes To Editors

Companies from the island of Ireland joining Tourism Ireland at IFTM 2021 include:
•    Abbey Ireland & UK 
•    Aer Lingus 
•    Álainn Tours 
•    Atlas Travel Solutions UK & Ireland 
•    Barry's Guided Tours
•    Brittany Ferries 
•    Christ Church Cathedral
•    Northern Ireland Embrace a Giant Spirit experiences
•    Holiday Ireland Hotels 
•    Irish Ferries  
•    JacTravel 
•    Joe O'Reilly Ireland Group
•    Kleemann Tours 
•    Tour Partner Group 

Previous Press Release

28 Sep 2021

Italian TV show shines a spotlight on Ireland