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12 Oct 2021

A taste of Ireland at ‘Flavours of Ireland’ event in London

B2B workshop aims to grow our share of the huge worldwide tourism market

Some 60 tourism companies from around the island of Ireland attended Flavours of Ireland 2021 in London, this week. ‘Flavours’ is Tourism Ireland’s annual B2B tourism workshop, where tourism companies from Ireland meet and do business with top global inbound tour operators.

Now in its 19th year, ‘Flavours’ – which took place virtually in 2020 – was an in-person event once again this year. It was held in the beautiful Guildhall, in the City of London, and was attended by around 100 top global inbound tour operators who deliver business from all over the world, including the US, Mainland Europe, Asia, Australasia and Africa.

This year, ‘Flavours’ is of particular importance, as overseas tourism restarts and the participating global inbound tour operators prepare to sign contracts for 2022 and 2023. It is, therefore, a key time for the participating tourism companies from Ireland to highlight and sell their product to these important decision-makers.

David Boyce, Tourism Ireland’s Head of Global Inbound and Emerging Markets, said: “Tourism Ireland is delighted that so many tourism organisations from the island of Ireland and so many leading global inbound tour operators took the time to join us at our annual ‘Flavours of Ireland’ event – which was an in-person event once again this year. Before COVID-19, these tour operators were responsible for delivering millions of bed-nights to the island of Ireland. As overseas tourism restarts and the participating tour operators prepare to sign contracts for 2022 and 2023, we very much welcome the business and networking opportunities it presented. Our aim is to increase awareness of the island of Ireland among these hugely influential global inbound tour operators and to help Ireland and our tourism partners secure a greater share of the huge worldwide tourism market.”
  Shane Clarke, Tourism Ireland’s Director of Corporate Services, Policy & Northern Ireland; Joan O’Shaughnessy, Chairman of Tourism Ireland; and Yuva Arumugam, Cashel Travel, at Flavours of Ireland 2021 in London.

Notes To Editors

Tourism companies from the island of Ireland participating in Flavours of Ireland 2021

• AC Hotel by Marriott Belfast
• Away a Wee Walk
• Bartons Transport
• Belleek Pottery Visitor Centre
• Bishop’s Gate Hotel
• Brack Tours
• Burren Smokehouse
• Cashel Palace Hotel
• Choice Hotel Group
• Christ Church Cathedral
• City Hotel Derry
• Clann Hospitality
• Cliffs of Moher Visitor Experience
• Cronin’s Coaches
• Dalata Hotel Group
• DK Connemara Oysters
• Doolin Ferry Company
• EI Travel Group
• EPIC The Irish Emigration Museum
• Fab Food Trails
• Fermanagh Lakelands Tourism
• Game of Thrones Studio Tour
• Griffin Group
• Hastings Hotels
• Hillsborough Castle
• House of Waterford Crystal
• The iNua Collection
• Ireland’s Blue Book
• Irish Coaches-32 CC
• Irish Ferries
• Irish National Stud & Gardens
• Joe O’Reilly Ireland Group
• The Johnstown Estate
• Killarney Hotels Collection
• Killarney Jaunting Cars
• Killeavy Castle Estate
• The Kingsley Hotel
• The Merry Ploughboy Pub Traditional Nights
• MHL Hotel Collection
• Mid and East Antrim Borough Council – Shaped by Sea and Stone
• Original Irish Hotels
• Pearse Lyons Distillery
• Powerscourt House and Gardens
• Railtours Ireland First Class
• Randles Hotels
• Saint Patrick Centre
• Stena Line
• St Patrick’s Cathedral
• Select Hotels of Ireland Ltd
• Shannon Heritage
• Só Hotels
• Tifco Hotel Group
• Titanic Belfast
• Titanic Hotel
• Trinity Hotel Groups
• Visit Causeway Coast and Glens
• Visit Derry
• Visit Mourne
• Waterford Treasures
• Wild Atlantic Distillery