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21 Oct 2021

‘Teeing up’ the island of Ireland in the United States

New Tourism Ireland partnership with Golf Digest to reach millions of US golfers

Tourism Ireland is teaming up with leading golf publisher Golf Digest in a new campaign to promote the island of Ireland to golfers across the United States. 

The partnership involves two videos fronted by Matt Ginella (former NBC Golf Channel travel expert), which showcase some of our great golf courses, as well as some of the many great experiences and attractions on offer here. The videos feature Matt reconnecting with family and friends and highlight some of our lesser-known ‘hidden gems’.

To view the video highlighting golf in the South West, click here. It features Ballybunion, Tralee, Waterville and Lahinch, as well as the Dingle Sea Safari, a GAA football match and the Tarbert to Killimer ferry. 

The video showcasing golf in the North West and Northern Ireland features Carne, Rosapenna, Narin & Portnoo, Cruit Island, Royal Portrush and Castlerock; it also includes a Donegal tweed experience with Magee 1866, a visit to Harry's Shack in Portstewart and a ‘Whiskey on the Rocks’ Giant experience with Bushmills at the Giant's Causeway. To view the North West and Northern Ireland video, click here.

The partnership will deliver over 6 million impressions (or opportunities to see), with both videos being promoted extensively on the digital platforms of Golf Digest, including on its YouTube channel. 

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted to partner with Golf Digest, to showcase our world-class golf to a huge audience of American golfers – and potential future holidaymakers for the island of Ireland. We want to highlight that Ireland offers US golfers the complete package – with some of the very best golf in the world, as well as lots of great experiences and attractions. The videos will remind viewers that now is the time to book their golfing vacation to the island of Ireland.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 11.3 million overseas visitors to the island of Ireland, delivering revenue of over €5.9 billion.
  • Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.