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17 Nov 2021

Tourism Minister Gordon Lyons promotes Northern Ireland in Dubai

Tourism Minister Gordon Lyons promoted Northern Ireland to key travel professionals at a Tourism Ireland event in Dubai this week. 

Minister Lyons is in Dubai, as part of a visit organised by Invest NI. At the Tourism Ireland event, he met with senior representatives of airlines and tour operators based in Dubai. His message was that Northern Ireland is a superb choice for a holiday in 2022. He also highlighted the upcoming opening of the Game of Thrones Studio Tour at Linen Mills Studio in Banbridge, as well as the fact that The Open will return to Royal Portrush in 2025.

Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “We are delighted that Minister Lyons joined our event, reminding our key airline and travel trade contacts here in Dubai that Northern Ireland continues to offer a wonderful holiday experience and telling them about the many great reasons to visit. He assured them that we look forward to working closely with them in the months and years ahead – to rebuild tourism to Northern Ireland, for the long-term sustainable future of our industry.”
  Rob Arrow, Seera Travel; Leigh Heggarty, Galgorm Spa & Golf Resort; Minister Gordon Lyons; Siobhan McManamy and Christopher Brooke, both Tourism Ireland, in Dubai.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • In 2019, we welcomed 2.24 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
  • Tourism Ireland’s international website is, 33 market sites available in 30 different countries in 11 language versions around the world.